This is going to be an antioxidant teaser. Antioxidants are all the rage, and rightly so. However, the dilemma for the average consumer is how to tell which one is best. Without being TOO critical, I want to point out that every newly popularized (i.e., marketed) antioxidant is claimed as the best ever. Some manufacturers have even cited one or more commercial or university antioxidant labs for data that support claims about antioxidant power.
The dilemma is: Who is right? My answer is: None of them. The devil is in the details. What I’ve discovered is that product development scientists always fail to consider the most crucial factors in judging antioxidant power. Yes, always. If that sounds like I am knocking down my fellow scientists, then this is not the first time that they deserve it. Unfortunately, fuzzy thinking from the get-go makes it impossible for any kind of clear discussion. Sales reps, marketing people, distributors, nutrition store owners (!), book authors, and all manner of non-scientists are out on a limb about antioxidants and unaware of how untenable their position is.
What I’d like to do is claim that I’m the only genius who can see the truth here. However, this doesn’t take a genius to solve. Indeed, I am instead going to explain the key issues, based fundamental principles that you can learn in any freshman-level courses in chemistry and biology. Just the basics. No genius required (bummer!). By the way, if you happen to have forgotten some of this introductory information, or never even took the classes to learn it, you will still grasp what I have to say.
Now, here is why this is a teaser. I know what the best antioxidant is and I can tell you why it is so. However, it is going to take some doing for me to put the best document together for you. A brief article here is not going to suffice. What I’m going to do instead is devote an entire webpage to it, then give you the link option of going there to find out what I have to say, just to satisfy folks who are truly interested in one of the most important health and nutrition issues of all time. (Okay, the cat is out of the bag – you can probably tell that I think this knowledge is crucial for everyone!)
Meanwhile, until I am ready to launch this new webpage, I’d like to get your input on what you think the most important antioxidant is and why. I’ll even post your comments on the webpage if you wish. So what do you think the best antioxidant is? Amalaki berry, pomegranate juice, chocolate, resveratrol, blueberries, something else? Let me know what you think. Just add your comments directly onto this page. Then come back here in about two weeks (i.e., around Aug. 3) to see my ‘definitive’ answer. (You will probably want to bookmark this page. I will also send notice to all of my newsletter subscribers, so go ahead and subscribe if you haven’t already done so, and I will notify you directly).
All the best in natural health,
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